As part of our mission to inspire people to embrace their own inner Spirit of CAN., we encourage the practice of writing down your goals.
If you have arrived at this page, it's most likely because you scanned the QR code on your collector series goal card (#2 in the series) that arrived inside your order from Spirit of CAN. We are stoked to have you on-board with us!
The goal card you just received is a shared goal with the founder of the Spirit of CAN., Andy Bestwick and his good friend Matt Shackley. Their goal is to establish a non-profit or foundational entity to educate people on what Andy calls the Science of CAN. Basically our "how" for the brand. Brands often talk about their "why", Spirit of CAN. is focused on the "how." We specifically want to develop tools and curriculum overcome self defeating "can't" thoughts.
The goal card art depicts a Science of CAN. leader (Matt Shackley - future Executive Director) taking kids/ young adults on journey up a mountain, maybe Kokee on Kauai or maybe somewhere in Colorado. Along the journey they're collecting the basic human needs of health, safety, esteem, and love. One of Andy's favorite theories of psychology, Maslow's hierarchy of needs.
Abraham Maslow's hierarchy of needs is a motivational theory in psychology comprising a five-tier model of human needs, often depicted as hierarchical levels within a pyramid.
From the bottom of the hierarchy upwards, the needs are: physiological (food and clothing), safety (job security), love and belonging needs (friendship), esteem, and self-actualization or what we call your CAN. The times in life when you are in balance and you are able to pursue purpose and give back to the world.
The below are the beginning components of the business plan authored by Matt Shackley, who is currently pursuing his doctoral degree in Cognitive Learning at UCSB. It is very academic, but Matt's also an incredibly fun and relatable teacher.
The goal of Science of CAN. is to empower youth and young adults to take control of their lives through the democratization of knowledge of relevant findings in the fields of psychology and brain sciences. The structure of academia isolates new knowledge within institutions and makes little effort to translate findings for consumption by the general public. This fact is uniquely true when it comes to youth and young adults. Science can provide knowledge and tools that if communicated in a more accessible way, have the ability to empower young people to take control of their own destiny.
Curriculum design will begin with Abraham Maslow’s hierarchy of needs as a general framework, specifically pulling from the updated perspective of the hierarchy, which incorporates the work of other positive psychologists, provided by Scott Barry Kaufman (see Transcend, 2020). This curriculum will consist of short 5-10 minute lessons sequenced to progress through three themes: Security, Growth, and Transcendence. Each lesson will reference specific research in psychology and brain sciences and connect findings to specific lived examples in the context of the specific partnering program.
The goal is to create a curriculum map and initial lessons by the end of 2021. These lessons will then be beta-tested with existing partnerships and refined as necessary.
Like any goal, you have to just take a step forward and the path will begin to reveal itself. It is out belief that written goals are as much about the journey as they are the result.
We sincerely hope this simple concept nudges you in the direction of writing down you own goal, and going on a focused personal journey.