We believe that overcoming self-defeating thoughts and pursuing our potential is only possible by focusing on the power of "CAN." instead of "CAN'T". Our founder, Andy Bestwick, discovered this truth in late 2017 and wrote down "CAN" with a giant period as a reminder to himself. 

What started as a few t-shirts and hats for friends in a garage in Koloa, Hawaii has now grown into a local Kauai apparel brand that supports local organizations and individuals in pursuit of their CAN. We're not just another lifestyle brand - we're a brand about life.

First CAN. cap
Our goal is to share the simple yet powerful and universal statement of "CAN." with the world to help people realize their potential. We believe that the Spirit of CAN. is within everyone, and we want to help you discover how to find and apply it in your life. We want you to "Believe in the Spirit of CAN."

Our mission is to inspire individuals to embrace their own inner Spirit of CAN. while contributing to mental wellness education through messaging and the establishment of the Science of CAN. Join us in defeating "CAN'T" and embracing "CAN." every day.

Spring Valley High School

(Spring Valley High School - Las Vegas, NV)

We are steadily developing the Science of CAN. Today's equivalent of the Science of CAN. within the mental wellness establishment would be the focus area of social and emotional learning (SEL). For us it's best summarized as how to stay stoked.

Your purchases of apparel will contribute towards our commitment to give at least 10% of our profits to mental wellness organizations and educational programs including the Science of CAN. 

Please contact us with any questions or inspiration at info@spiritofcan.com