It’s about defeating “can’t” / “no can” daily.
In a world where “CAN’T” often dominates the spotlight in our minds, “CAN” is the counter thought we have to consciously choose to focus on in order to persevere.
“In late 2016, I decided I needed a word for my life, to overcome self-defeating thoughts and engage in life. CAN with a giant period is what I wrote down.
The idea started with just a few shirts and hats for friends, and has now grown into a local apparel brand supporting local organizations & individuals in pursuit of their CAN. Our goal is to share this simple, yet powerful and universal statement with the world to help people realize their potential and find their purpose. “We’re not just another lifestyle brand, it’s a brand about life.” - Andy Bestwick Founder of Spirit of CAN. Based out of Koloa, Kauai, the Spirit of CAN. finds its inspiration from humanity.
The fundamental understanding of good stewardship of mind, body, and spirit is something we strongly believe in and support. While the Spirit of CAN. is within everyone, we want to help you discover how to find and apply it in your life.
This is why we are steadily developing the Science of CAN. to back up the brand. Just like you, we are also adjusting to change while growing and learning. The Science of CAN is our “how” behind the brand.
Hierarchy of Needs (leveraged) – Abraham Maslow
Our social media and website will share out blog style posts and updates on partnerships with organizations and individuals pursuing their CAN. We will be keeping the “how” dialogue alive and authentic through our CANversations, with real people who are shining examples of resilience and perseverance.
Guests representing; charities, art, mental health, justice, athletes, mentors, business, LGBTQ, community leaders, and Kauai legends.
You can also subscribe, watch and share these easily through our YouTube page.
Your purchases of apparel will contribute towards our commitment to give at least 10% of our profits to mental wellness organizations and educational programs.
Please contact us with any questions or inspiration at email@example.com