It’s about defeating “can’t” / “no can” daily.
In a world where “CAN’T” often dominates the spotlight in our minds, “CAN” is the counter thought we have to consciously choose to focus on in order to persevere.
“In late 2016, I decided I needed a word for my life, to overcome self-defeating thoughts and engage in life. CAN with a giant period is what I wrote down.
The idea started out of a garage in Koloa Town, Hawaii with just a few shirts and hats for friends. It has now grown into a local Kauai, Hawaii apparel brand supporting local organizations & individuals in pursuit of their CAN. Our goal is to share this simple, yet powerful and universal statement with the world to help people realize their potential and overcome “can’t”.
“We’re not just another lifestyle brand, we're a brand about life.”
- Andy Bestwick Founder of the Spirit of CAN.
While the Spirit of CAN. is within everyone, we want to help you discover how to find and apply it in your life. We want you to "Believe in the Spirit of CAN."
This is why we are steadily developing the Science of CAN. Mission: deliver @scienceofcan philosophy & knowledge of relevant findings in the fields of psychology & brain sciences in support of your “how” CAN. If we are going to tell you "CAN." we also want to contribute to "how". The Science of CAN is our “how” behind the brand and will eventually become an education platform.
Hierarchy of Needs (leveraged) – Abraham Maslow
Our social media and website will share BLOG style posts and updates on partnerships with organizations and individuals pursuing their CAN.
We will be keeping the “how” dialogue alive and authentic through interviews called CANversations, with real people who are examples of resilience and perseverance.
Guests representing; charities, art, mental health, justice, athletes, mentors, business, LGBTQ, community leaders, and Kauai legends.
You can also subscribe, watch and share these easily through our YouTube page.
Your purchases of apparel will contribute towards our commitment to give at least 10% of our profits to mental wellness organizations and educational programs including the Science of CAN.
Please contact us with any questions or inspiration at firstname.lastname@example.org