There are two types of people: those that talk the talk and those that walk the walk. People who walk the walk sometimes talk the talk but most times they don't talk at all, 'cause they walkin'. – Hustle & Flow 2005 clip
This line from the movie Hustle & Flow, “most times they don’t talk at all, ‘cause they walkin’ best describes Aaron and Jen who founded K.U.R.E.D. (Kaua‘i. Unknown. Riders. Empowering. Daylight).
Without fanfare these two amazing humans just decided to start supporting young bodyboard surfers on Kaua‘i. They started out by posting up almost weekly at Brennecke's beach next to Poipu beach on the south shore of Kaua‘i. With a tent, cooler, and Jen’s camera / professional photography skills they started stoking out the groms with free photos and support.
They didn’t ask anyone for anything, they were just inspired by the daily grom (young surfer) stoke. Aaron a surfer from O‘ahu and the Big Island had just landed on Kaua‘i. While trying to find his home surf break he stumbled upon the energy of these kids charging waves daily and their pure joy for the sport and being in the ocean.
Just like a coach in an inner city gym might start up an after school camp to help support kids and their hoop aspirations, unko Aaron has taken on supporting this community of up and coming athletes. And they’re doing this all for FREE. But if you see Aaron along with the big smile he always has while surfing and sometime regulating the surf break, you know how rewarding it is to him.
An additional reward came last week in the form of a fully sponsored event by Spirit of CAN. , Science Bodyboard Hawai‘i, Nathan Wood General Contractor, and Kauai Bodyboarding Association.
Just like us, Norm at Science HI recognized the amazing charitable work by Jen and Aaron and was inspired to give back in support of these awesome groms (young surfers). On Saturday July 3rd a celebration of sport in the form of a clinic / pro day event took place at Ship Wrecks beach on Kaua‘i. Sponsored by Spirit of CAN. and a huge sponsorship by Norm guys at Science Bodyboard Hawai‘i. He brought a crew of professional bodyboarders and photographers from O‘ahu, and choke giveaways!
Find Norm at his very appropriately handle on Instagram - Use Your Power for Good