Maslow CAN.

Maslow CAN.

What’s Abraham Maslow got to do with it? 

Maslow - Can


Abram Maslow was a Mid-Century psychologist who pioneered understanding how humans reach their highest potential, what we call Aloha.  His work resulted in this incredible pyramid that exemplifies various developmental tasks that we must fulfill in order to "level up".  Our Maslow CAN. gear salutes Dr. Maslow and promotes this simple theory.


Maslow - “The self only finds its actualization in giving itself to some higher goal outside oneself, in altruism and spirituality."Transcendence refers to the very highest and most inclusive or holistic levels of human consciousness, behaving and relating, as ends rather than means, to oneself, to significant others, to human beings in general, to other species, to nature, and to the cosmos" (Farther Reaches of Human Nature, New York 1971, p. 269). 

We see “self actualization” in Hawaii as “Aloha”.  

A, ala, watchful, alertness 
L, lokahi, working with unity 
O, oia'i'o, truthful honesty 
H, ha'aha'a, humility 
A, ahonui, patient perseverance



You have to have balance in your life and in your community in order to charge with full ALOHA!  It’s no easy task, but stop and consider what really matters, and focus on all levels of life’s pyramid.  Juggling life is complicated… Putting food on the table for your family, focusing on good health, finding love / accepting love, and finding pride in who you are takes effort.  When you do find the balance, it’s a beautiful life for you and those in your community.

The achievement of ALOHA is different for everyone.  It's not about "stuff".  People living with the bare minimum are often the richest in ALOHA... 

CAN. is a brand born in Hawaii, with a mission: Inspire individuals to embrace their inner spirit of CAN., fighting “can’t” and “no can” at every turn. 


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